Is there a way to sell safety behavior like they sell cars? Apparently, safety system leaders can through social marketing, an innovative concept developed by marketing geniuses in the 1950s and the 1970s in response to the growing concerns on how best to promote social good. Elie Daher, Executive Vice-President and Chief Marketing Officer for United Safety, explains this relatively new and innovative concept. Continue Reading
Between October 22-24, 2013, United Safety will be presenting two technical papers at the Society of Petroleum Engineers’ (SPE) Asia Pacific Oil and Gas Conference and Exhibition in Jakarta, Indonesia.
The technical papers are authored by United Safety’s Dr. Elie Daher, Executive Vice-President and Chief Marketing Officer and Darrell Dowd, Vice President for Industrial and Operational Safety and Integrity Management Services (OSIMSTM).
Dr. Daher’s technical paper SPE 165611 entitled, “The Human Chain – A Different Approach to Behavior Safety Program Through the Use of Social Marketing Concepts” emphasizes the importance of understanding real human behavior as an integral part of safety programs. Continue Reading
On September 30 to October 2, 2013, United Safety will attend the Society of Petroleum Engineers’ (SPE) Annual Technical Conference and Exhibition (ATCE) at New Orleans, Louisiana, USA.
Darrell Dowd, Vice President for Industrial and Operational Safety and Integrity Management Services (OSIMS™) will be presenting a technical paper entitled, “Improving EH&S Practices during Turnarounds in Facilities and Plants: A Process of Knowledge Capture and Transfer worth Implementing.” Continue Reading
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